CHARCO MUSIC AGENCY WORK AND BRANDING
Charco was one of the most significant Booking & Management agencies in Chile between 2013 and 2018. As the head designer, my role involved reimagining the brand visually and establishing a definitive language to steer its communication.
The core concept of the brand stemmed from the phrase 'crossing the pond,' which alludes to the ocean. This was due to the agency's primary focus on bringing artists from other countries (typically Spain) to host events across different continents. Hence, elements like airplanes and the ocean were instrumental in constructing the brand's imagery, illustrating its expansion.
In this post, I'll be sharing a glimpse of the brand work, followed by several posters from the events we organized, which formed an integral part of my daily responsibilities as the art director.
AFICHES PARA LOS EVENTOS / Trabajo interno día a día.