THE YELLOW TEE CO.
It's true that someone could argue that I have a fixation with the color yellow when it comes to design, as it has been my favorite color since childhood. To address this preference, I decided to channel my creativity by creating a brand of yellow t-shirts called "The Yellow Tee Co." In this brand, I crafted all the illustrations according to my liking, aiming to establish a connection with history and illustration, and complementing the t-shirts with creative text.
Over time, I set up a website and started selling the t-shirts online. As a result, I gradually reduced my reliance on the color yellow, using it only when it's necessary for a specific project. The strategy worked!
